Three Gateway Center
401 Liberty Ave.
 22nd Floor
Pittsburgh, PA 15222
Fax: 412-281-4499
Pittsburgh Law Office Map
Three Gateway Center
401 Liberty Ave.
 22nd Floor
Pittsburgh, PA 15222
Fax: 412-281-4499
Pittsburgh Law Office Map

Franc, Bradley J.

Phone: 412-281-5060

Bradley Franc


Practicing in the Business Law and Estates and Trusts Groups, Brad works extensively with private business owners, affluent individuals, closely held businesses, and technology-based firms to strategically integrate business, estate, and charitable planning objectives.

For many closely- and privately-held business clients, he also serves as outside general counsel and advises on key initiatives such as business and strategic planning, commercial transactions, corporate governance, and estate and succession planning.

Combining his legal experience with his experience as a former certified public accountant at an international CPA firm, he also advises on federal and state tax issues.

Brad’s work has included:

  • The formation, acquisition and sale of manufacturing, high tech, and service-related companies
  • Raising capital through private placements
  • Negotiating and securing traditional as well as venture capital financing
  • Structuring sophisticated estate and succession plans for closely held business owners and high net worth individuals
  • Succession planning for closely held businesses

A frequent lecturer and author on closely held business and tax topics, federal and state tax issues, and estate planning, his article on tax provisions was cited by the Supreme Court of the United States. Brad also has appeared nationally on Bloomberg Television and Fox News websites for his business, tax, and succession planning advice. He has also been published in U.S. News & World Report.

Brad is also the creator of The Succession SolutionSM, a customized program to assist closely held businesses in their transition into the next generation.  He is also the author of The Succession SolutionSM: The Strategic Guide to Business Transition.

Community Involvement

  • Chair, La Roche University Board of Trustees
  • Member, La Roche University Executive Committee
  • Chair, University of Pittsburgh Board of Trustees Audit Committee
  • Member, University of Pittsburgh Board of Trustees Executive Committee
  • Board Member, YPO Gold – Pittsburgh Chapter
  • Chairman of Building Fund, St. John Neumann Parish
  • Member, Advisory Board of the Catholic Diocese of Pittsburgh Planned Giving
  • Former Vice-Chair, La Roche University Board of Trustees
  • Former Chair, YPO Gold – Pittsburgh Chapter
  • Former Board Member, Young Presidents’ Organization
  • Former Board Member, Catalyst Connection
  • Former Member, UPMC Passavant Hospital Board of Trustees
  • Former Member, Passavant Hospital Foundation Board of Trustees
  • Former Member, Strategic Advisory Council of the McGowan Institute for Regenerative Medicine
  • Former Board Member, WISH Foundation
  • Former Member, Advisory Committee of the Community College of Allegheny County
  • Former Chairman of Building Fund, Former Board of Director and Past President, The Northern Allegheny County Chamber of Commerce
  • Former Board Member, General Carbide Corporation
  • Former Board Member and General Counsel, Ingomar Franklin Park Baseball Association
  • Past Program Chair, Allegheny County Business Law Section
  • Former Board Member, Light of Life Ministries
  • Former Chairman, Fundraising Committee and Former Board Member, Pittsburgh Youth Symphony Orchestra
  • Past Chairman, Western PA Tax Conference
  • Former Board Member, Fort Pitt Capital Mutual Fund

The Succession SolutionSM The Stategic Guide to Business Transition
April, 2019

How to Make Sure Your Will and Estate Plan is Always the Right Fit
July, 2017

Planning Helps Put the Success in Succession
Ignite | November, 2016 | Quoted

Celebrities Who Die Without a Will Leave a Dubious Warning
May, 2016

Succession Planning is No Laughing Matter
Working PArts | Winter 2016

Power of Attorney for Young Adults
July, 2015

Two Documents Every 18 Year Old Should Sign
Forbes | 8.15.2014 | Quoted

Choose Your Own Roles, Realize Your Purpose Through the Roles You Live

Succession planning for business owners
TechVibe Radio | 7.20.2013 | Interview

Successful Succession Planning – Part Two
Industrial Distribution | 4.4.2013 | Interview

Successful Succession Planning – Part One
Industrial Distribution | 3.29.2013 | Interview

Succeed Where Most Fail in Continuing Your Company’s Legacy
Pittsburgh Business Times | 10.19.2012

Who’s Taking Over the Family Business?
U.S. News and World Report | 5.2012 | Quoted

Rules of the Game
Bloomberg News | 3.31.2001 | Interview

State Business Trusts Offer Slew of Tax, Liability Benefits
Pittsburgh Business Times | 5.7.1998

Choice of Entity Selection
Dynamic News | 1993

Environmental Compliance for the Business Manager
P.I.C.P.A. Journal | 5.1989

Questions for the 1982 Presidential Candidates
P.I.C.P.A. Newsletter | 11.1988

Fiscal Year Retention Regulation – Anything but Relief
P.I.C.P.A. Newsletter | 7-8.1988

Frantz or Fink: Unitary or Fractional View for Non-Prorata Stock Surrenders
University of Pittsburgh Law Review , 48 Vol. 3 | 1987 | Cited by the United States Supreme Court

Will your business survive the next generation?

Even though 80% of business owners intend to transfer their business to the next generation, only 30% accomplish their objective.

More than 50% of family members have little or no idea of the founder’s intentions regarding succession.

Less than one-third of family businesses survive to the second generation, 10% to the third, and only 3% make it to the fourth generation and beyond.

Critical to the future success of almost any business is planning for its succession.

Without it, business can face the loss of clients, key personnel, or encounter family disputes. This can ultimately lead to the loss of shareholder value, family relationships, not to mention the destruction of the founder’s legacy.

An examination of successful multi-generational family businesses shows the use and recognition of two fundamental strategies:

  1. Plan for Succession

    Successful family businesses adopt some form of a succession process. It’s important to note that there is no one particular “best process” to follow. Rather, it is the mere fact that some type of procedure is adopted and followed.
  2. Respect for the Family Dynamics

    There is a large body of evidence to show that the most failures in the transfer of a business to the next generation are the result of the failure to recognize and value the concerns of all affected family members.  Focusing on the family as well as on the business can enrich both.

84% of family businesses achieve a successful succession when an orderly transition plan is put in place.

To help family businesses continue to the next generation, we have combined these two strategies into The Succession SolutionSM, a 5-step approach to review, prepare an execute on a customized succession plan for your business.

For more information or to download a copy of

The Succession Solution>>