A New York federal judge granted preliminary approval to a settlement reached between groups of New Yorkers and Californians who challenged the energy drink maker, Red Bull's, advertising slogan that "Red Bull gives you wings!" In Careathers v. Red Bull North America, Inc., 1:13-CV-0369 (S.D.N.Y.2013), and Wolf and Almaraz v. Red Bull GmbH, Red Bull North America, Inc., and Red Bull Distribution Company, Inc., 1:13-cv-08008 (C.D.Ca.2013), the proposed classes alleged that Red Bull falsely marketed its energy drinks as providing certain "functional benefits", resulting in consumers paying a price premium for the energy drink over alternate sources of caffeine.
Posts tagged "Red Bull"
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